Guillermo García Galindo

Led strategic technical integrations and optimization initiatives for 30+ enterprise clients, ensuring high data accuracy and driving significant revenue growth through advanced digital marketing solutions.

• Led end-to-end technical integrations for 30+ enterprise clients, implementing event tagging, feed automation, and advanced pixel configurations to ensure accurate data flow and campaign activation.
• Optimized bidding Deep Learning (DL) algorithms and campaign structures, significantly improving Return on Ad Spend (ROAS) and overall revenue performance.
• Collaborated closely with product and development teams to troubleshoot delivery issues, consistently maintaining 95% SLA compliance across all projects.
• Mentored junior account managers and standardized implementation frameworks, elevating operational quality and fostering team development.
• Drove cross-team automation initiatives, streamlining workflows and scaling operational efficiency across diverse markets.

Managed technical account operations for enterprise clients, focusing on integration support, campaign activation, and performance optimization, laying the groundwork for a senior promotion.

• Managed technical integrations and campaign activation for enterprise clients, ensuring accurate data flow through precise event tagging and pixel configurations.
• Contributed to the optimization of bidding algorithms and campaign structures to enhance ROAS and drive overall revenue performance.
• Partnered with product and development teams to resolve delivery challenges, contributing to consistent 95% SLA adherence.
• Assisted in standardizing implementation frameworks and supported junior team members, fostering operational excellence and team growth.

Managed and optimized digital advertising campaigns across LATAM and overseas markets, driving lead generation and enhancing reporting capabilities for a €1M+ annual budget.

• Managed over €1M+ annual advertising budget across diverse paid media platforms, successfully generating 38K+ qualified leads.
• Designed and deployed real-time KPI reporting dashboards, integrating GA360 and Salesforce to provide critical performance insights.
• Enhanced conversion tracking and bidding strategies using Google Tag Manager (GTM) and GA360, improving campaign efficiency and ROI.

Optimized paid media campaigns across major platforms, significantly increasing engagement and reducing wasted spend through strategic keyword and creative enhancements.

• Optimized paid campaigns across Google, Bing, and Amazon, achieving a 32% increase in Click-Through Rate (CTR).
• Scaled Search Ads 360 (SA360) accounts to manage over 250K+ keywords through advanced automation, enhancing campaign reach and efficiency.
• Reduced wasted advertising spend by €45K through targeted feed and creative optimization strategies, maximizing budget effectiveness.

Planned and forecasted significant PPC/programmatic media spends, delivering comprehensive post-buy reports for major clients.

• Planned and forecasted PPC/programmatic media spends exceeding €3M, leveraging SA360/CM360 for accurate budget allocation.
• Delivered comprehensive post-buy reports to clients using Looker Studio, Excel, and Sheets, providing clear insights into campaign performance.

Managed web and social media strategy, significantly boosting engagement and securing substantial funding through digital campaigns.

• Led web and social media strategy, successfully boosting online engagement and brand visibility.
• Raised €120K through effective email marketing and crowdfunding campaigns, supporting organizational initiatives.

Managed cultural program communications and digital content, ensuring effective outreach and logistical support for youth exhibitions.

• Managed communications for cultural programs and youth exhibition logistics, ensuring successful event execution.
• Developed and updated digital content using Drupal, enhancing online presence and audience engagement.

Performed meticulous cataloging and indexing of academic archives, ensuring organized and accessible historical records.

• Performed detailed cataloging and indexing tasks for academic archives related to ancient history, ensuring data integrity and accessibility.